Branding is an essential part of any business; you want your audience to know who you are. But knowing which marketing items and collateral to brand can be challenging, especially if you’re working on a limited budget. Before you spend that cash, know which items will give you the most bang for your buck. 

First and foremost, if you have items that will land in the hands and minds of your customers, your brand should be on them. Things like company letterhead, envelopes, brochures, business cards, website, emails, and email signatures must have the same look, feel, and branding. Presenting a cohesive brand to your consumer will build awareness and trust. Presenting anything else will do the opposite. 

Promotional products are another great way to display your brand and create organic impressions. According to designhill, 50% of individuals use promotional products daily, 60% keep promotional products for two years, and 15% report having a more favorable impression of an organization after receiving promotional items. 

So, which promotional items should you consider?

Eco-Friendly Products

Eco-friendly promotional items are extra valuable because they put your brand in front of your audience and communicate your values, allowing you to enhance your brand image.

• According to a survey published by GreenMatters, 64% of respondents have had an “eco wake-up call” and wish to live more sustainably post-pandemic.
• Promotional bags are kept an average of 11 months and save an estimated 500 single-use bags from ending up in landfills per year.
• Promotional drinkware is kept an average of 12 months and can save 1,420 plastic bottles from ending up in a landfill per year. 

Desk/Office Accessories

Whether at the office or working remotely, a person’s workspace is vital to their productivity and comfort. Branded desk and office accessories are a great way to keep your brand in front of your audience at the office or home!

• According to one survey, branded desk accessories are kept for an average of 13 months.
• In 2019, 56% of consumers said they would choose a USB drive over a power bank.
• Writing instruments average 3,000 impressions throughout their lifetime. (Bonus: Lots of notebooks and pens are now made of recycled materials!)

Apparel

You’re familiar with the expression “wearing your heart on your sleeve,” so why not wear your logo there, too? Branded apparel ignites an interest in your brand, presents a unified look for your team, and offers the perfect giveaway option.

• 80% of consumers own a promotional t-shirt that is kept an average of 14 months.
• 69% of consumers report owning a branded hat. 
• Branded outerwear is typically kept for 16 months or longer.

Need help sourcing the right promotional items for your business? Let OnPointPlus provide you with options and quotes from our reliable vendors.