Social media is everywhere, and businesses and organizations of all sizes use it to find new and keep existing customers. But which are the most important social channels to be engaging on? Do you have to be on all social platforms to be relevant?

You don’t have to be on all social media channels.

Social media is marketing content; quality is more important than quantity. It’s best to choose two or three social platforms and post engaging, high-quality content rather than spreading yourself over multiple channels with low-quality content.

Know where your audience is.

The most crucial step to choosing your business’ social channels is knowing which platforms your audience is on. It doesn’t make sense to be on Tik Tok if your target audience isn’t there. To help determine where your audience is, here’s a “Social Media Fact Sheet” from the Pew Research Center.

Establish your social media goals.

What are you hoping to gain by using social media? Do you want to sell a product? Platforms like Instagram and Pinterest offer links to your store. Are you looking to generate leads? LinkedIn is a great place to start. If you’re trying to increase brand awareness, Facebook is likely where to begin. 

Know your industry and your competitors.

Not every channel works well for your industry. Visually driven industries like dining and fashion are usually better suited for Instagram, Snapchat, and Pinterest, because those platforms rely on visuals more than text. Software and tech organizations frequently see more success on a platform like Twitter because the content is tightly curated and pulls users to websites. 

It’s also helpful to know which social channels your competitors are using. Monitoring your competition’s social feeds can help you understand the typical content in your space and which channels are delivering the most engagement. 

Finding the proper social media channels, creating the content, and managing engagement doesn’t have to be a chore. Get in touch with OnPointPlus and see how our team of dedicated professionals can help you succeed with social media.