Digital advertising is the tactic of leveraging the internet and its properties to deliver promotional ads to consumers on various channels, according to Marketo. But, with infinite options available, how do you choose where to put your ads? How do you know the ads are reaching the right people? And how do you know you’re not wasting your money on digital billboards that no one will see? Read on for a brief advertising tutorial. 

Know where your audience is spending their digital time.

Knowing where your consumers are will enable you to engage in audience targeting (the technique used by digital marketers to ensure that their ads are shown only to the people most likely to convert). Effective audience targeting extends campaign budgets and improves conversion rates for digital ads.

Consider your budget.

As digital advertising has grown in prominence and popularity, so too has the pricing. Gone are the days when a Don Draper type could charge an arm and a leg for a print ad with unclear ROI. Today, just about every platform has a way to make any budget work. Additionally, each platform tracks and measures the effectiveness of your ads. If something isn’t working, you can change it, in real-time, for better results. You could even decrease your budget or stop your ads entirely if you need to. Digital advertising is flexible.

Boost your posts.

If you’ve grown your social media audience organically (without using paid advertising) but need to broaden your audience, consider boosting your posts. Boosting social media posts will increase the number of eyeballs on your content. Simply, you’re paying to have your posts show up as sponsored content on non-followers’ timelines to gain more exposure. And, just like other digital advertising, social media platforms can make just about any budget work. 

Measure results and adjust accordingly.

The essential part of digital advertising is staying involved. Don’t just set a budget and let ads run for a month before you jump in and make changes. Engage with your chosen platform’s tracking and measurements, watch your budget, and make the appropriate adjustments to better serve your business and audience.

Social Media Management takes time. For assistance with your content calendar, research, post copy, graphics, and scheduling, contact OnPointPlus.