Facebook is home to nearly 2 billion monthly active users, so getting all those eyes on your business page should be easy, right? Wrong. If you’re not creating your business Facebook page with a comprehensive strategy, the chances of generating leads and customers are pretty slim. Read OnPointPlus’ tips to help your business get noticed on Facebook. 

1) Chose the correct Business Category.

Business categories on Facebook are important because the platform gives you access to different features based on the category you choose (like adding a menu if you own a restaurant). You can change your category at any time, but getting it right from the start is step one in engaging the right audience.

2) Make sure your page is public.

It’s possible to inadvertently set page restrictions that make it impossible for Google to index your page, meaning your business won’t show up in search results.  Double-check your page settings to ensure it is entirely public and available to all users.

3) Target your audience.

Facebook offers users a “Preferred Page Audience” menu in settings that allows you to target an audience by selecting keywords based on your audience’s interests. This tool helps your content land in front of the people searching for what your company offers.

4) Promote your page.

Whether you do this by boosting content through paid promotion, a link in your email signature, or a link on your website, be sure to offer your audience easy access to your social media feeds.

5) Reward your audience.

Reward your customers for their loyalty by providing special offers only available to your Facebook followers on your page. Something as simple as a “member of the week” spotlight can help grow your brand awareness and customer commitment.

Getting noticed on social media can be challenging; it takes time, strategy, and engagement. If you’re struggling to get your business noticed on Facebook, get in touch with OnPointPlus and let our dedicated team of experts help you grow your social media audience. (Be sure to check out our other social media hack blogs “How to Get Your Business Noticed on Twitter,” “How to Get Your Business Noticed on LinkedIn,” and “How to Get Your Business Noticed on Instagram.”)