One hundred forty million American users engage with Instagram content, according to HubSpot. That’s a whole lot of eyes that could be on your business. What are you doing to ensure your customers and potential customers can find and engage with you on the platform? Here are a few tips to get your business noticed on Instagram.

1) Aesthetic is everything.

Instagram is a picture and video-sharing platform. Moreso than on any other platform, the look of your Instagram page is crucial. Stretched, pixilated, or blurry images and videos won’t endear your brand to an audience. Make sure the aesthetics you choose authentically represent your brand.

2) DON’T pay for “bot” engagement. Use platform-based ads.

“Bots” are automated services that many business accounts use to like posts, follow users, and even comment. It’s inauthentic and violates Instagrams’ terms of service, which can lead to the platform hiding your content. Do not pay for external engagement; only use platform-based advertising that you can track, engage with, and make changes to.

3) Timing is everything.

Posting every day is important but posting at the right time is essential. Post when your target audience is most active to get the highest amount of initial engagement. Invest in tools like Falcon and SocialFox to help you get the most out of your social content. 

4) Include CTAs.

Calls-to-action are great ways to drive customers to your website. Although CTAs aren’t clickable in the image or copy of your post, you can direct users to a (simple) URL or to your bio, where you can embed a hyperlink. You can also include CTAs in Instagram Stories, which look less clunky on a Story than it does in an individual post or your bio.

5) Be interactive.

Would you want to talk to someone who didn’t want to talk to you? Of course not. Instagram is the same. Followers want you to speak with them in the comments, through direct messages, or even in a live stream. Reply to comments, tag people, tag places, and let your audience feel encouraged to engage with you.

Getting eyes on your brand via social media requires time, strategy, and consistency. If you need help getting your business noticed on Instagram, get in touch with OnPointPlus and let our team of dedicated professionals help your business thrive on Instagram. (Be sure to check out our other social media hack blogs “How to Get Your Business Noticed on Twitter,” “How to Get Your Business Noticed on LinkedIn,” and “How to Get Your Business Noticed on Facebook.”)