In the modern market (especially in a post-pandemic economy), maintaining a robust online presence is vital to business success. And while there are many approaches to creating a flashy, engaging website, the most essential feature of any website you hope to be successful is “user-friendliness.” But what does that mean, and how do you achieve it? 

The term user-friendly simply means easy to understand and use. If you’re developing a website that encourages interactions and helps visitors down the conversion path, you have to ensure your website visitors can engage with and use your website. 

The four essential elements to creating a user-friendly website are: 

• Readability/Scanability
• Navigation
• Mobile/Tablet Compatibility
• Load Time

Readability/Scanability: 

Visitors to your site shouldn’t have to search for information. The audience should be able to scan your content and find the keywords they searched. Your content must be clear, concise, and easily understood. Additionally, be mindful of the amount of information you present. Do not bomb the visitor with run-on content and hundreds of pages; keep it short, simple, and packed with information.  

Navigation:

It shouldn’t be a task for your user to explore your website. Design your website with the user in mind. Straightforward organization and a clean navigation bar are the easiest ways to make clicking around your website enjoyable. The easier your site is to navigate, the more time a user will spend on it, translating to a higher likelihood of conversion and a decrease in bounce rate. 

Mobile/Tablet Compatibility:

Over half of the internet traffic worldwide is from mobile devices. Be sure to test your website and make sure it’s mobile and tablet compatible. If your website isn’t mobile compatible, you’re losing business. 

Load Time:

Slow speed is one of the main reasons users leave websites. Slow sites drive users off your site and directly into your competitors’ sites. Aim for a load speed of 4-6 seconds and remember to perform regular website maintenance to keep your site performing at optimal speed. 

Creating a user-friendly website doesn’t need to be stressful. If you’re still unsure about how best to design a website, get in touch with OnPointPlus, and let us show you how our dedicated professionals can create and launch the ultimate user-friendly website for your business.