Whether you’re building a new brand, reinvigorating an existing brand, or doing a complete rebrand, customer outreach is a critical strategy for any business looking to find or keep customers. A well-crafted customer outreach strategy keeps your customers informed, engaged, and interested. A poorly constructed customer outreach strategy (or worse, no strategy at all) will leave your customers uninspired, unengaged, and uninterested. Here are a few simple ways to ensure your customer outreach is impactful, informative, and exactly what your customers need.

Before we begin, let’s define customer outreach; customer outreach is a business strategy of connecting and communicating with customers and prospective customers and enhancing relationships. Outreach can take many different forms, from social media to mailers. In addition to engaging new customers, an effective outreach strategy benefits business credibility. And, no matter the size of your business, there’s always room for improvement to your customer engagement strategy. 

First, make sure you target the right customers and engage with your metrics. Recent surveys show that half of an organization’s database is completely cold and uninterested in the products or services offered. To help ensure that you’re reaching the right audience, start keeping close track of customer responses to your campaigns. You can then segment your audience into groups based on the content they want.

Next, and now that you’re keeping a close eye on metrics, create more of the content that gets great engagement and less of the stuff that doesn’t. Here are some tricks to help customers notice you: stick to good design practices, utilize attention-grabbing headlines and copy, and AB test.

Finally, maintain customer relations, even when it feels uncomfortable. 67% of people switch businesses because of a bad experience they had. And although it’s hard to repair some initial damage, listen to customer feedback and respond as quickly as possible. Remember not to get defensive, and when the wronged party has a point, take steps to ensure further issues in a similar situation don’t arise. 

Engaging with your prospects and customers doesn’t need to be complicated. Not sure where to start? Get in touch with OnPointPlus and see how our team of trusted experts can help ensure success in your customer outreach strategy.